Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case
Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners: The appellate decision overturned all monetary awards against...
View ArticleSearchCap: The Day In Search, May 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Domain Clustering To Change Again; Less...
View ArticleOn Not Aping Midgeley
On Saturday, Seth Godin gave me something to think about. Thomas Midgeley was the evil genius advocate of leaded gasoline and CFC’s. Both have caused widespread damage; moreover, it’s impossible to...
View ArticleWhy Offline Businesses Need Online Marketing by @BrandMeAU
You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong. Do not miss out on sales and customers by...
View ArticleSeeing Success In An Increasingly Competitive AdWords Market by @ccmadwords
It’s no secret – the world of online marketing is becoming flooded with more and more competition as the days go by. Business owners are taking more and more money away from traditional forms of...
View ArticleHow Business Listings Are Made – Whiteboard Friday
As a local business owner, it’s important for your business to be listed in Google’s search results. But how do you fix your business listing if the information is incorrect? In this week’s edition of...
View ArticleSEO Tactics Die, But SEO Never Will
This is a post that has been gnawing at the edges of my brain for years, and I think the time has finally come to write it. Our recent Moz re-brand launched the inevitable 4,789th wave (and that’s just...
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Moz Blog
Moz BlogMoz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.http://moz.com/blog...
View ArticleInterview with Pierre Zarokian on Reputation Management for Small Business by...
In the mid-90s, while developing a search engine for a yellow pages company, Pierre Zarokian became interested in how search engines determined their rankings, eventually starting a search engine...
View ArticlePost Penguin 2.0 Local SEO Strategies for Small Business by @hirenponkia
It is now official that Google has launched Penguin 2.0 on May 22. Penguin 2.0 is a much “deeper” algorithmic update with increased focus on flushing out sites that were benefited from link spam. It...
View ArticleRevealed: The 17 Other Search Engines The FTC Warned Over Paid Ad Disclosures
In June, the US Federal Trade Commission warned seven “general purpose” search engines — including Google, Bing and Yahoo — about the need to ensure they were properly disclosing paid ads. But 17...
View ArticleThe 2013 Local Search Ecosystems (and a GetListed Upgrade)
Well, it’s been nearly a year since I published the last version(s) of this graphic. That’s a long time in a space that evolves as quickly as Local Search, but frankly, 2013 hasn’t seen quite the...
View ArticleStudy Finds Small Businesses Waste 25 Percent Of Their PPC Budgets
While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds...
View ArticleHow To Win In Local Internet Marketing
Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place...
View ArticleHow To Win In Local Internet Marketing: The Practical Guide For Small...
Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place...
View ArticleMatt Cutts Reminds Webmasters That Google Will Always Be Changing by...
On the Google Webmaster Help YouTube channel yesterday, Matt Cutts answered the following question from a user: Since Google has actively been updating its search results, it is hard for people to...
View ArticleThe Curious Case Of Bing Search Results In Google Search Results
Over the weekend, Bill Hartzer noticed that some Google searches returned Bing search results. As of last night, Google search results are once again Bing-free. What happened? Taking a closer look, the...
View ArticleStrategies for Solving Your Brand Issues in SERPs by @AltafGilani
Branding and reputation are everything in the business world. Businesses work very hard to make sure their brand is perceived by their customers in a certain way. When a business comes in at #3 on...
View ArticleHow to Zero-In on Hyperlocal PR
This guest post is by Lynn Schwartz, president and co-founder of Newsmaker Group. She can be found on Twitter and LinkedIn. The way consumers navigate their local marketplace has undergone a...
View ArticleHummingbird’s Unsung Impact on Local Search
Though I no longer actively consult for clients, there seems to have been a significant qualitative shift in local results since Google’s release of Hummingbird that I haven’t seen reported on search...
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