The 2013 Local Search Ecosystems (and a GetListed Upgrade)
Well, it’s been nearly a year since I published the last version(s) of this graphic. That’s a long time in a space that evolves as quickly as Local Search, but frankly, 2013 hasn’t seen quite the...
View ArticleStudy Finds Small Businesses Waste 25 Percent Of Their PPC Budgets
While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds...
View ArticleHow To Win In Local Internet Marketing
Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place...
View ArticleHow To Win In Local Internet Marketing: The Practical Guide For Small...
Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place...
View ArticleMatt Cutts Reminds Webmasters That Google Will Always Be Changing by...
On the Google Webmaster Help YouTube channel yesterday, Matt Cutts answered the following question from a user: Since Google has actively been updating its search results, it is hard for people to...
View ArticleThe Curious Case Of Bing Search Results In Google Search Results
Over the weekend, Bill Hartzer noticed that some Google searches returned Bing search results. As of last night, Google search results are once again Bing-free. What happened? Taking a closer look, the...
View ArticleStrategies for Solving Your Brand Issues in SERPs by @AltafGilani
Branding and reputation are everything in the business world. Businesses work very hard to make sure their brand is perceived by their customers in a certain way. When a business comes in at #3 on...
View ArticleHow to Zero-In on Hyperlocal PR
This guest post is by Lynn Schwartz, president and co-founder of Newsmaker Group. She can be found on Twitter and LinkedIn. The way consumers navigate their local marketplace has undergone a...
View ArticleHummingbird’s Unsung Impact on Local Search
Though I no longer actively consult for clients, there seems to have been a significant qualitative shift in local results since Google’s release of Hummingbird that I haven’t seen reported on search...
View Article5 Basic Web Analytics Tips For Brick & Mortar Businesses by @VedranTomic
Extracting actionable insights from endless streams of data is hard. It’s also important – especially for small and medium sized businesses. The web can do most for the small business when it comes to...
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