Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain
Google’s head of search spam, Matt Cutts, posted a new video about a new change coming to Google’s search results related to the diversity of the results being displayed. Matt said that Google is launching “soon” a new change that will make it less likely to see results from the same domain name, if you …
Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference
Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow. They’ve nicknamed the new concept “Islands,” but are describing it functionally as “Interactive Snippets” and the next step on from rich snippets. To be launched in a few weeks …
Search In Pics: Google Blimps, Sullivan Junior At Google LA & A Google Mohawk
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google+ Blimps: Source: Google+ Danny Sullivan’s Kid At Google LA: Source: Google+ Android Statue Placing Android …
Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard
Google has updated the interface for AdWords Express, Google’s AdWords product designed for small businesses. Among the interface updates are a redesigned dashboard to show an at-a-glance look at ad views (impressions), clicks and calls generated as well as a pie chart that tracks monthly budget expenditures. A new performance graph allows advertisers to compare results …
Analyzing Competitiveness In Your Paid Search Account
The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Quality Score (QS), the average cost-per-click (CPC), the impression share (IS), and the …
Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case
Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners: The appellate decision overturned all monetary awards against Yahoo! Inc. and reduced the monetary award against Yahoo! Mexico to $172,500. Yahoo! Mexico was awarded $2.6 million in the original judgment, and this award …
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Local Search & Maps
Link Building
Paid Search
Searching
SEM Industry
SEO & SEM
6 Hours of SEO, Social, Crawling and Authority Webinars in 1 Post, Bing Webmaster Blog
Building Successful Low Budget PPC: Understand your Campaign Settings, portent.com
Categories vs. Tags for WordPress SEO, Clever Solutions Ltd
Google PPC vs Paid Advertising on Other Listing Sites, koozai.com
Growing Your PPC Account Budget the Smart Way, PPC Hero
How to Move Rankings Up On Older, Existing Content – Whiteboard Friday, SEOmoz
Paid Search Advertising in a Multi-Device World #SMXLondon, State of Search
Video, Music & Image Search